7 Benefits of Cloud Computing

1: Accessibility and mobility — remote access, teleworking, virtual office, environmentally friendly
2: Maintenance — vendor handles updates. Employees not interrupted by IT upgrades, more productivity
3: Data recovery — automatically back up your data in mulitple locations, easy data recovery, avoid disasters
4: Security. You wouldn’t leave your money just sitting on your desk so why leave valuable business  data sitting in your unprotected computer?
5: Minimal IT staff. ArtQuest, a non-profit working with the arts, supports hundreds of staff with just one IT employee.
6: Costs. No capital expenditures on servers, no making space for hardware, no higher utilities for extra air conditioning and cooling. You can plan for established subscription fees rather than getting surprised by a server suddenly needing replacement.
7: Flexibility. Easy to change the number of users/accounts, add office locations quickly, and pay monthly not annually.

Off-The-Shelf Technology For Military Helicopters

The military relies on helicopters in the areas, where rough terrain can make it hard for airplanes to land and for troops and vehicles to travel on the ground. Unfortunately, the US armed forces’ roughly 3,000 helicopters, which fly relatively slow and low to the ground, are easy targets for enemies with shoulder-launched missiles.

Current state-of-the-art defenses, built originally for airplanes, cannot withstand the vibrations helicopters generate. But Mohammed N. Islam, a laser and fiber-optics scientist at the University of Michigan at Ann Arbor, and his colleagues are now developing a way to thwart missile attacks with off-the-shelf technology: lasers rugged enough for helicopters. The lasers jam the sensors on the missiles’ heat seekers by shining infrated beams at them, buying the helicopters enough time to make a getaway.

The future technology, which Islan plans to commercialize, comes from telecommunications providers, who rely on multiple-wavelength lasers to create lanes for data signals to travel within fiber-optic cables. These “midinfrated supercontinuum lasers” give off a much broader range of wavelengths than typical lasers, ranging from the visible (800 nanometers) to midinfrated (4.5 microns). It is a clever way of using lasers that you can essentially buy off-the-shelf, says laser scientist Anthony M. Johnson of the University of Maryland, Baltimore County, who did not take part in this research.

Helicopters probably face the greatest need for such laser-based protection against missiles, but, Islam says, the new technology is potentially applicable to all aircraft.

Mobile Market in 2012

As the year comes to a close, time to look ahead to some of the mobile market numbers projected for 2012.

As expected, the amount spent on most aspects of mobile is projected to continue to increase, some faster than others. Much of this is being driven by the continuing migration to smartphones with more people having more mobile capabilities provided by an evolving mobile industry. So here is a look at some of the mobile numbers for 2012.

  • $1.2 billion in mobile spending on direct marketing. While a relatively small amount of marketing dollars, the mobile spending of just over $1 billion dollars is a 30% increase over this year, says the Direct Marketing Association.
  • $1.8 billion in mobile ad spending. For the U.S., eMarketer sees an increase from the $1.2 billion it projected as the 2011 ad spend number to close to $2 billion in 2012. For Europe, ad spending of $400 million is forecast by mobileSquared.
  • $2.1 billion on ringtones and ringbacks. Down only slightly from this year, people will continue to spend  more than $2 billion on personalization services of ringtones and ringbacks next year, says research firm Gartner.
  • $2.4 billion U.S. mobile ad revenue. This would be a growth of 65% over this year, according to research from mobileSquared. Mobile search is expected to be the growth driver here, accounting for more than $1 billion, or 43% of all mobile ad revenue. Google alone has projected its mobile revenue rate at $2.5 billion annually.
  • $10 billion in mobile commerce. With an annual compound growth rate of 39% for the next five years, Forrester Research projects $10 billion to be spent by the end of next year, driven by consumers purchasing more products and service from their mobile phones.
  • $15 billion on worldwide mobile retail campaigns. That’s a 50%  increase over this year and accelerating faster in North America and Western Europe than in the Far East and China, says Juniper Research.

In addition to the dollars involved, individual behavior is evolving, with more people doing more things mobile. For example, 29 million people will redeem mobile coupons, an increase of 14%, says eMarketer. Those redeemed coupons will be worth more than the $5 billion redeemed this year, according to Juniper.

The proliferation in the number of apps, which passed the 1 million mark. The number of people using them will continue to skyrocket. A sampling:

  • 148 million people in the U.S. using mobile apps. This will be an increase of 27% over this year, according to UK-based research from mobileSquared. The growth is primarily being driven by Android smartphones, up 65%  to 27 million.
  • 44 million mobile health app downloads. Next year, apps to help you keep fit, eat better and be healthier will be downloaded 44 million times, says Juniper. And they aren’t all free.
  • 50 billion apps to be downloaded. That’s how many Android and iPhone apps the apps analytics firm Flurry expects to be downloaded in 2012, roughly double the number downloaded in 2011.

New Devices Help Bring Drugs To Market Faster

One of the most challenging aspects of drug development is testing. Scientists are forced to either experiment on whole animals (which is expensive, raises ethical issues and may not predict effects in humans) or to perform tests on microscopic human cells found in tissue cultures, which have been altered to live forever and bear little resemblance to actual living, breathing people.

Nowadays researchers are working on a new technique to help bridge the gap: microchips that stimulate the activities and mechanics of entire organs and organ systems.

These “organs on a chip”, as they are called, are typically glass slides coated with human cells  that have been configured to mimic a particular tissue or interface between tissues. Developers hope they could bring drugs to market more quickly and, in some circumstances, perhaps even eliminate the need for animal testing.

The chips are still in their early stages but investigators are translating more and more body parts to the interface. Last summer bioengineers at Harvard University wrote in the Journal Science that they had created a device that mimics a human lung: a porous membrane surrounded by human lung tissue cells, which breathes, distributed nutrients to cells and imitates immune responses.

In November 2010 Japanese researchers announced online in Analytical Chemistry that they had built a chip that simultaneously tests how liver, intestine and breast cancer cells respond to cancer drugs.

In March 2011 scientists developed a microscale replica of the human liver that allowed them to observe the entire cycle life of hepatitis C, a virus that is difficult to observe in cultured cells.

Pharmaceutical companies have expressed interest in the chips but are proceeding with caution. The main drawback is that the chips may not capture certain crucial aspects of living physiology the way whole animal tests do. Harvard researchers say the chips can provide hints about toxicity: for instance, the lung-on-a chip initiated an immune response against silica nanoparticles, which are under investigation as possible drug-delivery vehicles.

Ultimately, the goal is to make chips that mimic more complex systems – perhaps even entire humans, says Donald Ingber, director of Harvard’s Wyss Institute for Biologically Inspired Engineering and co-creator of lung-on-a-chip. Scientists could build chips containing cells from patients with specific genetic mutations, which could predict drug responses in specific populations, as well as personalized chips that predicts an individual’s drug response.

In Global Supercomputing, China Stays Ahead of The Game

The world of supercomputing is as competitive as an Olympic sport.

Nations develop new systems each year in hopes of seeing them climb the charts. Supercomputers are designed by mainstream companies like IBM ans Hewlett-Packard and have a deployable life span of a few years. They have names like Jaguar, Roadrunner and Interpid, and can crack codes or predict the weather. One in the works in Illinois, USA, will help explain the cosmos, scientists say.

The predominant measurer of these machines today is the Top 500 list. It’s all about speed – which supercomputer can do the most calculations in a second. Today, China owns the fastest machine. Tomorrow is another story.

Five of the 10 fastest supercomputers in 2005 came from the United States. Two more were built in Japan, and one in Spain, one in Netherlands and Switzerland. The latest list still puts 5 fastest US machines in the first 10 slots, but the other players have changed. The most notable newcomer is China. In addition to boasting the fastest computer in the world, the Chinese have also built another ranked third.

A month after China reached the peak of the top 500 list, the president’s science and technology council issued a report cautioning that a race to create the fastest system according to the Linpack benchmark could distract from more fruitful pursuits in high performance computing, or HPC.

Supercomputers are built for more than just contests and rankings. They play a critical role in matters of science and national defence, said Thomas Sterling, a computer science professor at Louisiana State University best known for his part in developing the Beowolf class of computer clusters in the 1990s. Supercomputers are critical for engineering simulations that led to the creation of state-of-the-art weapon systems like the stealth aircraft that is now being developed by the Chinese. They help the military develop complex battle simulations, control autonomous vehicles and figure out enemy communications.

Choosing Reliable Same-Day Delivery Company

With the convenience of high-speed internet, new technology gadgets, it comes as no surprise that individual patience is in a downward spiral; when someone needs a document or item, the need is immediate and urgent. Therefore, choosing the appropriate mode of transportation is vital to your business. If your company is like most modern businesses, you’re constantly under pressure to make sure every component is functioning in proper working order. You don’t often have time to monitor admin duties, and you certainly can’t take hours out of your day to make personal deliveries to your clients, so the solution may be outsourcing your distribution and delivery.

Courier companies specialize in managing the logistics of timely delivery so you don’t have to worry about how things get from Point A to Point B. Some courier delivery companies offer only regional delivery service, which is ideal for regionally exclusive businesses, such as doctor’s offices and local law firms. In this case, a reliable courier company will guarantee same-day delivery service. Others offer worldwide distribution, ensuring that your product in North Dakota safely makes it to Singapore, and many offer same-day delivery service to any destination in the world! Though this may seem like a pretty sweeping claim, same-day delivery companies employ private cargo jets and helicopters to cross oceans and continents, all to make sure that your products and documents make it to their intended recipient.

Read more about:

How To Choose Courier Service Company

Email Marketing: Real Time Vs Right Time Email

Do you know the difference between real-time and “right-time” email? If you are not sure, we suggest you should check out “The Right-Time Email Marketing Playbook,” a white paper released on May 10 from StrongMail Systems, a provider of online marketing solutions for email and social media.

Real-time email marketing, also known as triggered email marketing, is based on a customer event or action, such as a purchase, shopping cart abandonment or product renewal anniversary, said Ryan Deutsch, StrongMail’s VP-strategic services.

Right-time email marketing takes triggered messaging to the next level. “Here are opportunities to create new email streams that are promotional but don’t feel like it because they are multidimensional.’ It’s based on multiple data attributes.”

Here is an example of how different real time and right time email marketing are. Lets take a hotel chain that in the past may have sent out an email to a business traveler getting ready to check in. A real-time or triggered email might contain a simple reminder; a right-time email opportunity might be a message that includes weather data and other variables that could enhance the businessperson’s stay. And if you are a busy traveler, lacking time to gather all this info and maybe a couple of other travel ideas, which email would you like to find in your email box?

It’s a proven fact that using additional data points can provide a boost in conversion rates because the messages are more relevant.

Research validates this theory: According to an April 2011 Gartner report, “Top Seven CRM Marketing Processes for 2011,” event-triggered email campaigns can generate response rates that are 600% higher than other outbound campaigns. The key is making sure that data can be accessed and used effectively.

Is your company using email marketing? Think about what email marketing strategies you are currently using to provide value to your customers and how your online marketing can be improved.

We would like to hear your success stories with email marketing. Share in the comments below ~

Web Load Testing and Website Performance

After a website performance review, if you have discovered that your web pages load too slowly, you might want to start diagnosing the problem yourself. If you are not a skilled programmer, you want to make absolutely certain that you have determined not only the cause of the problem, but also the proper repair before trying to fix a website yourself.  And always, ALWAYS, make copies of your files before you adjust them. You do not want to go through the trouble of rebuilding a website if you don’t have to and can easily avoid it.

So you’ve performed a load test and seen how your servers perform when forced to deliver a bulk of information. You have identified that you have a web performance issue through your web performance monitoring programs, and you would now like to start solving the problem. The first step is to determine where the problem exists. Try this diagnostic performance test:

1)      Create a new web page on your site with a very small amount of text that should be very easy to load.

2)      Clear your cache from your web browser

3)      Attempt to load the new, light page directly.

What happened? Was the site web load time still slow? Did you try it in more than one browser with the same result? If so, then it is most likely that you have a server problem. Contact your shared hosting service or your webmaster or systems administrator to further identify and solve the issue.

If this is not your problem, then you should run more web performance tests on different pages of your site to try and determine which of the elements on your site is the issue. This is a little more difficult to diagnose. Images, heavily coded, dynamic page elements, flash animation and other heavy pieces are a good place to start, and if they exist on every page, it is even more likely that they are the problem. Most web performance diagnosis programs can point out problematic issues in your coding or design, and if that cannot be done, then for a reasonable price there are several consultants who are skilled at this very task.

Having a web page load time that is higher than average can be detrimental to your user experience, and therefore to your sales and other metrics. It is important to invest in web performance monitoring, and keep track of your web performance regularly.

Great Moments in Apple History

As the world eagerly awaits the iPad 2 and Verizon loyalists get up to speed with their new iPhones, we decided to sink our teeth into this juicy fruit’s storied past.

  • Forbidden Fruit

Only 2 people know exactly which fruit Eve found so tempting, but many believe-and many artists render-the forbidden fruit to be an apple.

  • The Apple Brand

From the first Apple computer created by the Steves (Jobs and Wozniak) in 1976 to the iWorld we live in now, it’s crazy to think how   many of us have our very own bushel of devices.

  • Apple Records

The label, founded by The Beatles in 1968, also released albums from James Taylor, Billy Preston, Mary Hopkin, and Badfinger. In November 2010, Apple Inc. began offering the Fab Four’s entire catalog on iTunes.

  • Newton’s Apple

Sir Isaac Newton created his theory about gravity after watching an apple fall from a tree.

  • Sour Apple

Actress Natalie Wood was nominated for Least Cooperative Actress at the Golden Apple Awards, wining the Sour Apple in both 1961 and 1966.

  • Apple Alison Blythe Martin

Why did Gwyneth Paltrow and Chris Martin name their daughter after the fruit? Paltrow told  Oprah that “apples are sweet, and they’re so wholesome, and it’s biblical.”



Engineering Conference Shows Advances in Green Technology

Engineering is one of our most important talents.  Designers and dreamers come up with ideas; engineers make them  practical. When Buckminster Fuller imagined the Geodesic Dome, he had a great design idea, but it took his engineering experience to build the first dome.  Practical application of an idea is what counts.  Henry Ford didn’t invent the automobile, but he did use his natural talent for engineering to develop a method of efficiently building vehicles on an assembly line in order to make them more affordable.  His engineering capabilities launched the auto industry as we know it.

Old Dominion University in Norfolk, Virginia, hosts annual “green engineering” conference called “Engineering Unplugged”. They bring together some of the strongest voices in environmentalism and engineering to lead roundtable discussions and show leading edge technology and groundbreaking advances in “green technology”, “green engineering”, and “green practices”.  Many ideas are hashed out on napkins over lunch, scribbled on legal pads at roundtable discussions, emailed back and forth from laptops in conferences, etc.

So many details have to be dealt with for any kind of project to go from the drawing board (or CAD program) to actual, practical, everyday use. When engineering vehicles, for instance, many factors have to be considered; safety vs. weight, power vs. fuel consumption, electric power vs. average commuting distance, etc. Many of the current lightweight materials are traditionally petroleum products and have a relatively low monetary cost, but a rather high environmental cost. New products are being invented and old products are being redesigned to replace these oil by-products. Fresh engineering talent with no ties to the past methodology will probably make some of these major breakthroughs and help us see things in a different way.

Attending green engineering conference or an engineering convention can help them discover these new “opportunities” sooner rather than later.